The Objective


The Objective is a nonprofit newsroom holding journalism accountable for past and current systemic biases in reporting and newsroom practices. We are written by and for those underrepresented in journalism.

About our journalism

Major American newsrooms have called themselves objective for generations. But their coverage has always been defined by homogenous teams that fail to account for race, gender, class, disability, and sexuality. Despite holding up objectivity as journalism’s gold standard, major U.S. newsrooms have never consistently lived up to their promised ideals of fairness and impartiality. Writ large, newsrooms have never reflected the diversity of the U.S., nor have they been welcoming to journalists of color.

The Objective believes in journalism’s ability to be both representative of communities around the U.S. and thoughtful of how coverage is written for (not just about) them.


Los Angeles, CA, USA



Year Founded