KQED

Mission

KQED serves the people of Northern California with a community-supported alternative to commercial media. We exist to inform, inspire and involve because an informed, inspired, and involved citizenry is the foundation of a healthy democracy. Our mission is to serve audiences with trusted, quality programming so that individuals can achieve their full potential. We know that when media is used as a force for good, we can spark curiosity, foster understanding and build bridges across differences. KQED combines media, journalism, and technology for the common good, and we aspire to be the leading convener of civic dialogue in the Bay Area. We celebrate diversity, embrace innovation, value lifelong learning, and partner with those who share our passion for public service.