The Counter

Fact and friction in American food


The Counter is a nonprofit, independent, nonpartisan newsroom investigating the forces shaping how and what America eats.

About our journalism

We’re the multi-award-winning home of a new kind of food journalism that goes beyond the gustatory to uncover the money, power, and politics behind our plates.

In an economy driven by consumer demand, food literacy is leverage. We believe that an informed public, armed with unbiased context and analysis, can demand change and be empowered to make the choices that matter in their own lives.

The Counter is a pioneer in inclusive reporting that represents the full spectrum of food stories, from the personal to the political.


New York, NY, USA



Year Founded